Well it’s now been revealed that the supermarket group has copped a massive $600k fine over the sale, after French fraud agency La Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes (DGCCRG) launched an investigation into the markdown scandal.
They found that Intermarché had indeed contravened French rules on discounts, which limit the amount that supermarkets can drop prices to stop situations in which manufacturers, farmers and producers in fact lose money on their goods.
In a nutshell, supermarkets in France are not allowed to discount products past the point at where producers would no longer be paid - they’re also banned from ‘buy one, get one free’ promotions.
As a result, the authority ordered Intermarché to pay well over half a million dollars in fines because of the sale. Guess that means we shouldn’t expect 70% off on Nutella any time soon?!