In a press release announcing the new sour snack, Allen's described the first bite of the latest lolly as "a burst of sour, tangy flavour at first bite, followed by a deliciously dazzling raspberry flavour." Stop talking and take our money!
Nestlé's head of marketing confectionery, Joyce Tan, has even claimed that customers may actually be surprised to know just how sour these little frogs are.
"We know how much Aussies love Allen's Frogs Alive and that sour lollies are a trending flavour profile among lolly lovers," Joyce explained. "We thought we'd combine the two and create something we know our customers will love.
"We're excited to see the reaction on our customer's faces once they taste how sour they really are!"
For any netball mums worried about letting your child run off to the canteen with a $10 note to fill up on cloud lollies, those giant multi-coloured snakes and eucalyptus drops, you will be pleased to know that these sour treats have absolutely zero artificial flavours. They just pack a sour punch which, who knows, may give your kid that extra kick they need to get around that Goal Keeper and win the match.
So when exactly will you get to taste these lollies? And compete with your mates to see who flinches the least once the sourness hits your taste-buds - c'mon, we know you'll do it.
The good news is, you only have one night to wait! The new and improved frog are hitting your local Woolies from February 17th. For Coles shoppers, you don't have too much longer to twiddle your thumbs; the frogs will be leaping (pardon the pun) into the grocery store on March 1st. For other independent and convenience stores, you'll be sadly sourless until April.
Retailing for just $2.95, there is absolutely no reason not to try Allen's latest sour concoction. If you're brave enough, that is.