For some people it is a never-ending source of frustration. They simply cannot believe that the Christmas decorations are already on sale in October, and before we have managed to pack away the tinsel here comes January, and with it premature chocolate eggs and bunnies.
This is exactly the response Aussie supermarket giant Woolworths copped on social media when hot cross buns appeared for sale as early as Boxing Day. Officially, they were to be rolled out across all stores by January 2.
While we might scoff, huff, and tweet about how ridiculous it is to have #easterindecember, Woolworth’s sales figures suggest that we’re actually pretty keen on hot cross buns – all the time!
Hot cross buns are back people ???????????????????????????????? pic.twitter.com/ejD3hnmAbc— ezza@1908 (@theburrow19081) December 27, 2017
"We know the countdown is on for our customers for hot cross buns as soon as Christmas is over," Woolworth’s bakery manager, Ben Thompson, told Australian Food News.
Rather than being bad for business, January 2017 saw the supermarket sell around 10 million of the Easter buns – a feat they expect to repeat this year.
Moreover, part of the reason Easter goods are on sale early is because the holiday is coming a little sooner this year. Easter has no fixed date, but rather occurs the first Sunday after the full moon of the vernal equinox. As a result, Easter can fall anywhere between March 22 and April 25. In 2018, Good Friday (the traditional day to partake in hot cross buns) will be March 30, with Easter Sunday falling on April 1.
Recovering caffeine-addict and serial bruncher Eliza Murray feels most at home typing away in a cozy cafe with her re-mortgaged avocado toast nearby. When she isn't reporting on the latest Instagram-shattering glittery food trends, she can be found experimenting with new gin garnishes (hello strawberries!) or biting into an entire wheel of brie (no shame). She tweets @theothereliza