Big W has slashed hundreds of dollars off the price of a cordless Dyson vacuum cleaner.
The Dyson V7 Animal Handstick, one of the most popular on the Dyson line, is normally priced at $699.
But with the nearly-half-price discount, it is now available for $399.
The sale lasts for only a fortnight starting on Thursday.
It applies both in-store and online.
The vacuum model itself is one of the most powerful vacuums in its range and is ideal for pet-owners.
The V7 Animal Handstick has 75 per cent more brush bar power than the model that preceded it and comes with an additional mini-motorised too, all of which is designed to remove pet hair and stubborn ground-in dirt.
The Big W sale ends on January 30 while stocks last.
This story first appeared on 7NEWS.com.au