'Kmart has really created a point of difference for themselves - low cost, own brands, fun advertising and great product response,' he told 9Finance.
'Retailers like Kmart have moved along in the past ten years and retailers like Big W maybe haven't.’
Indeed, Kmart has a legion of fans around the country - with thousands of Aussie mums flocking to social media to reveal their genius hacks and glowing reviews of various Kmart products every day.
‘Where would we be without Kmart?!’ said one shopper.
Earlier today, Big W confirmed they will take a $370 million hit in closing 30 stores across the country - but maintains that they will do their best to find their employees jobs elsewhere.
'We understand the impact that the store closures will have on our team and will endeavour to provide affected team members with alternative employment options within the Woolworths Group where possible,' the statement said.
'This decision will lead to a more robust and sustainable store and DC network that better reflects the rapidly changing retail environment.'