‘One of our managers was saying that she’d heard that head office were looking into selling hot chooks again and that it could happen this year,’ the rumoured employee said on Reddit.
‘They reckon they’d have to go as cheap as CostCo and make them $5 each, but it’s just working out whether they can do it and still make money. I don’t know anything else.’
Only last year, ALDI’s chief executiveTom Daunt told The Australian that the logistics of storing, cooking and selling hot chickens were complex - and that the hassle wasn’t worth the extra profit.
‘Our philosophy is, let’s focus on what matters and do the right thing about the cost,’ he said at the time.
‘It is choosing what not to do, right? And we decide every day things not to do because that keeps our business simpler and more efficient. And that efficiency … is what underpins a very low cost of doing business, which underpins our ability to serve great quality products at the lowest price.’
But with Woolies and Coles believed to be selling nearly 100 million hot chooks between them every year - which, at up to $10 a pop, is nearly $1 billion in revenue - they are statistics that are clearly hard to ignore.
There’s no doubt that ALDI hot chooks would be welcomed by shoppers around the country.
‘I love buying everything from ALDI but go to Woolies and Coles for some things like their hot chooks,’ one shopper says. ‘If ALDI were to start selling them, it would be a dream come true.’
While there’s no official word from ALDI yet on a change to their hot chook policy, here’s hoping the loose-lipped employee has it right. Watch this space!