It’s an ironic twist given that many have blamed Woolworths and Coles for devastating the dairy farming industry after they introduced the budget $1-a-litre milk range back in 2011.
Only last week, one dairy farmer blamed the supermarket giants for the closure of her family’s dairy farm, saying their cut-price milk had caused great hardship.
'The clock has run out and it's time to say goodbye,' she said. ‘We are getting 38 cents a litre across the year and it's completely unsustainable. We can't really afford to keep going anymore.
'We're forever the optimist that the industry will get better - but for our family, we've come to a point where we can't do it anymore.
'Dairying is something my dad has done his entire life, and I have done my entire life, but it has come to the point where our family has had to say ''that's it for us''.'
Woolworths are now hoping their decision to increase milk prices and ‘give back’ the extra money to farmers will help ease burdens on the dairy farming community.