We’ve seen a lot of new hot cross bun varieties in recent years - but Coles’ latest edition is definitely the most Aussie yet!
The supermarket giant has today announced the release of Lamington Hot Cross Buns. The new Easter treats are made with chocolate, studded with milk chocolate chips, toasted shaved coconut chunks and bursts of soft raspberry jellies.
Coles Senior Category Manager Freddie Hancock says: ‘We know Australians love traditional products that have a nostalgic pull but with a modern-day twist – and we think we’ve got a real winner here with our new lamington hot cross buns just in time for Australia Day.
‘We’re always listening to customer feedback to determine new product launches, and it’s important for us to have some fun with flavours and shake up the hot cross bun market to give customers something they’ve never had before, but ultimately it has to taste great.
‘We’ve spent months fine-tuning the recipe to make sure we have the perfect flavour profile of a lamington in a hot cross bun using its traditional pairing of chocolate, coconut and raspberry.’
The Lamington Hot Cross Buns are now on sale at 700 Coles stores across the country, costing $3.50 for a four-pack.