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Aussie shopper keeps Coles cake in his pantry for 10 years - and it still has ‘no mould’ and looks ‘totally edible’

The photos will shock you! - by Amy Sinclair
  • 03 Mar 2020
Aussie shopper keeps Coles cake in his pantry for 10 years - and it still has ‘no mould’ and looks ‘totally edible’

An Aussie shopper has shared unbelievable photos of a Coles cake which he says was stored in his pantry for a whopping 10 years - and still looks ‘totally edible’. 

Speaking to New Idea Food, Melbourne shopper Colin says he put the Coles brand Swiss Roll in his cupboard on October 16, 2010 and left it there for nearly a decade as part of an experiment to see how the cake would change. 

As the photos - shared exclusively with New Ideas Food - show, the cake doesn't have any visible mould and the cream filling still seems ‘edible’.

Says Colin: ‘I have a Coles pink Swiss Roll in my cupboard which was put there as an experiment about 10 years ago now and still looks pink and edible!

coles-supermarket-cake-experiment-1

Colin says the Coles cake still looks 'edible' and is mould free.

Image: New Idea Food
Coles-supermarket-cake-experiment-3

Apart from being a little 'knocked around', the cake showed no signs of being a decade old.

Image: New Idea Food

‘Put in the cupboard on 16 October, 2010. It’s faded a little due to being exposed to the light and has some damage from being  knocked about. No mould at all though.’

But while the Swiss Roll appears to be ‘soft and spongy’, Colin confirms that looks can be deceiving.

‘The Swiss Roll still looks edible but not even Coles could create a culinary delight that’s soft and spongy at time of purchase, but which doesn’t become brittle when kept in a cupboard for almost 10 years,’ he says. ‘No mould, but it is no longer spongy to my dismay.’

coles-supermarket-cake-experiment-2

The shopper marked the start of the experiment by writing down the date and time the cake was purchased from Coles.

Image: New Idea Food

Colin marked the beginning of the experiment by writing the time and date on a piece of paper, before tucking the cake away in his cupboard. 

‘We just did it as an experiment,’ he explains. 

New Idea Food has contacted Coles for comment. 

Amy Sinclair
Amy Sinclair
Amy Sinclair is a contibutor for New Idea Food.

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