Coles has announced that it will donate an extra $1 million in food every week to Australians in need during the coronavirus crisis.
The heartwarming move will see food donations directed to millions of vulnerable Aussies who are doing it tough at the moment. Coles say they will be giving the $1 million in extra food to food relief organisations Foodbank and SecondBite, which will in turn distribute the food to up to 3800 community food programs across Australia.
Says Coles Group CEO Steven Cain: “For many years, we have donated surplus edible food from our supermarkets and distribution centres but sadly we are hearing that an increasing number of people in our community are facing particularly tough times as a flow-on effect of the Coronavirus.
“We hope that by donating an additional $1 million in food each week to SecondBite and Foodbank, we can help get food and essentials to people who are especially vulnerable at this unprecedented time.
“It goes to the heart of our strategy which is to feed all Australians and help them lead healthier, happier lives.”
The announcement comes just days after Coles introduced a dedicated Community Hour at its supermarkets for the elderly and those with a disability during the period of unprecedented demand.
Says SecondBite CEO Jim Mullan: “A key issue for us at the moment is keeping up with the growing demand. Coles currently donates surplus food from around 780 supermarkets and these additional donations from its distribution centres will help us to reach an increasing number of people in need.’
Foodbank CEO Brianna Casey added: “We are already assisting 815,000 people a month, but the need for food relief is skyrocketing at a time when donations of essential food and groceries are reducing. The additional donations from Coles will help ensure Foodbank can bolster its supplies to ensure vulnerable Australians can continue to be assisted.”
Amy SinclairAmy Sinclair is the editor of New Idea Food. She is a former weekly magazine editor who loves all things food, cooking and eating - especially the eating! When she's not looking after her three children, you'll find her in the kitchen or busily hiding online shopping purchases from her husband.