'This means that you'll only be able to buy 2 products from any single category or section (such as coffee), regardless of the brand or variety.'
The items that are exempt from the policy include fresh food items that have been difficult to stockpile given their short shelf life. They include fresh fruit and vegetables, most meats (except mince) and seafood, bakery items, dairy items, canned fish and deli items.
Woolworths are still enforcing one-pack limits on toilet paper, baby wipes, rice, paper towels, napkins and antibacterial wipes.
Coles has also announced a strict new limits on milk, with all sizes and variations - including long life - limited to just two per customer. Canned tomatoes, liquid soaps and sugar have also been limited.
Yesterday, the store announced new restrictions on eggs, chilled pasta, frozen desserts and frozen vegetables.