Four’N Twenty CMO Anand Surujpal told News.com.au: ‘That’s when we were like, what’s happening here?’
He says research showed that Americans were freaked out by the round shape of the pies, unsure how to eat it without having the filling fall out.
That’s when the meat pie company decided to give their pies a serious overhaul for the US market - changing the shape from round to oblong.
‘We tried with the regular round-shaped pie and people had real difficulty understanding the shape,’ Mr Surujpal told News.
‘There was a bit of confusion what you do with this product, because the closest (the US has) to that is either a pot pie — so not exactly, it’s bigger as well — and then you get Hot Pockets, which is a different category.
‘It’s oblong-shaped now, so they hold it and go, “I understand what this is all about.”’
But that’s not the only change that’s happening to our national food, with Americans ditching the traditional tomato sauce for other, questionable, condiments.
‘There’s people putting relish on it, hot sauce I’ve seen go on it, last time we had people putting mustard on it,’ Mr Surujpal said. ‘Each to their own, I guess.’