“Over recent years, as the industry underwent significant change globally and locally, we implemented a number of alternative strategies to try to sustain and improve the business, together with the local team.”
The manufacturer says it is saddened to see the end of the vehicles’ 160-year history in Australia.
“Today’s announcement will be felt deeply by the many people who love Holdens, drive Holdens and feel connected to our company which has been with us for 160 years and is almost ubiquitous in our lives,” Managing Director Kristian Aquilina said.
“Unfortunately, all the hard work and talent of the Holden family, the support of our parent company GM and the passion of our loyal supporters have not been enough to overcome our challenges.”
The company will continue to provide servicing and spare parts for existing vehicles for the next 10 years.
Impacted Holden employees will be provided separation packages.
This story first appeared on 7NEWS.com.au