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Hot Cross Buns are ALREADY IN STORE ... just 3 days after Christmas

And people aren’t happy! - by Amy Sinclair
  • 28 Dec 2018

We haven’t even taken our tinsel, stockings and Christmas trees down - and yet Coles have already started selling Easter Hot Cross Buns in store. 

Social media has been alive with posts from shoppers all around the country today, with many outraged that the Easter treat are already in supermarkets.

Hot Cross Buns are ALREADY IN STORE ... just 3 days after Christmas

‘This is absolutely ridiculous,’ said one critic on instagram. Added another: ‘I am still eating Christmas leftovers! This is WAY too soon.’

With Easter a little under FOUR MONTHS away it does seem a little premature - but given how much we love Hot Cross Buns, some say they just don’t care. 

“It’s a fruit bun people… if people didn’t buy them, they wouldn’t start baking them,” said one supporter. 

Added another: ‘Give me Hot Cross Buns all day, every day, all year. I love ‘em.’

sharethedignityaustralia View Profile
660 likes - View Post on Instagram
Noooooo!! That can't be right! #hotcrossbuns #sharethedignity

Coles meanwhile has defended the move to sell the buns early, claiming customers “can’t get enough” and wanted them as early as Boxing Day.

‘We sold millions of hot cross buns in January last year and are rapt to be able to offer our customers some new flavours to enjoy now, and some more to look forward to in 2019,’ Coles Category Manager Freddie Hancock said in an official statement. 

Hot Cross Buns will be available around the country from tomorrow - but will you be buying them?!

Amy Sinclair
Amy Sinclair
Amy Sinclair is a contibutor for New Idea Food.

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