How a photo of THIS food beat Kylie Jenner to be the most liked photo on Instagram of ALL time

We didn’t see this coming! - by Amy Sinclair

A photo of an egg - yes an egg! - has overtaken Kylie’s Jenner to become the most liked photo on Instagram.

In a bizarre chain of events, an anonymous Instagrammer started a campaign to overtake Kylie’s most clicked on post of all time - the first photo of her daughter Stormi to rapper Travis Scott, which attracted a whopping 18.2 million likes.

How a photo of THIS food beat Kylie Jenner to be the most liked photo on Instagram of ALL time

That’s held the Guiness Book of Records top spot for almost 12 months - that is, until the egg came along.

On January 4, the account Egg Gang posted a photo of a sole egg with the caption: ‘Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌’

And believe it or not, they’ve done it. It’s already catapulted up to a whopping 35.6million - almost DOUBLE Kylie’s previous world record. Leading the team behind the account to change their account name to World_Record_Egg. And it’s been VERIFIED in less than 24 hours by Instagram!

Go the egg!

world_record_egg View Profile

kyliejenner View Profile

While it’s not sure exactly WHY the secret team behind the egg account decided to do it, one thing for sure is that the egg is a hit.

‘This is the best thing ever. EVER.’ commented one fan, while another wrote: ‘Who would’ve thought something I eat every morning would be more interesting than Kylie’s baby?! Insane!’

Now the hunt is on to find the people or person behind the account. Is it you?!

Amy Sinclair

Amy Sinclair is the editor of New Idea Food. She is a former weekly magazine editor who loves all things food, cooking and eating - especially the eating! When she's not looking after her three children, you'll find her in the kitchen or busily hiding online shopping purchases from her husband.