IT’S OFFICIAL! Coles launch their new FRUIT Little Shop range - and it’s in store this week!
After the dazzling success of its Little Shop collectables in 2018, Coles have launched their all-new promotion for 2019.
Little Stikeez will be in store this Wednesday, and will feature 24 super cute fruit and vegetable minis to collect.
All the new collectables have names, with some titled after real-life Coles fresh food suppliers. For example, Marie the Mango is named after Marie Piccone from Manbulloo in the Northern Territory while Carlo the Cucumber represents Carlo Pippo from Fresh at Heart in Ballina. So cute!
And just like Little Shop, customers will receive a fruit or veggie mini for every $30 they spend in store.
'We know our customers love new and exciting campaigns that make shopping fun,’ says Greg Davis, Coles’ chief operating officer.
'In this case we're bringing to life our fresh produce to help parents encourage their kids to try new types of fresh fruit and veggies.’
The promotion is all part of Coles’ Rainbow Challenge, which encourages families to track their daily intake of fruit and vegetable each day by crossing off all the colours of the rainbow.
Celebrity chef Curtis Stone helped come up with the idea, saying: 'As a parent I know how hard it can be to get kids excited about eating their veggies so I'm really excited about helping to make them fun and tasty with my colourful recipes like "broc tots", eggplant chips and rainbow pizzas.’
The Fresh Stikeez promotion starts on Wednesday, February 13 - don’t miss it!
