But while many were intrigued by KFC’s Beef Bucket idea, other KFC loyalists threatened to boycott the restaurant. So outraged at the thought of their beloved fried chicken being crowded by the Beef Bucket, thousands signed an online petition to stop its release.
Turns out the whole drama was a ‘prank’ by KFC, to stir up some drama. Says KFC: ‘Even if cooking beef could have given me 34 per cent more market share and dozens of new restaurants, I have only one passionate and exclusive love: and it’s you, chicken!’
Regardless, some conspiracy theorists believe the KFC Beef Bucket is in the works and this ‘prank’ was actually designed to test people’s reaction to the idea.
‘Mark my words,’ says one Reddit user. ‘This was no joke, and the Beef Bucket is coming. This is a marketing drill, everyone with half a marketing brain can see that.’
Hmmmmm. Watch this space!