The Little Garden promotion gained a cult following in NZ with shoppers taking to New World’s social media to share how their plants were growing - the supermarket also sold kids’ gardening gloves and watering cans as accessories also!
It also received the tick of approval from those concerned with the impact that the Little Shop and Ooshies ‘plastic’ promotions are having on the environment.
Rumours of Coles bringing Little Garden to Australia is already gaining momentum amongst shoppers with some even taking to Facebook to ask local supermarkets to bring the promotion here.
Said one: ‘Could you please consider running a more sustainable marketing promotion similar or the same as what Coles ran in New Zeland with their Seedling Starter Kit? I feel that it would teach kids better values than collecting cheap plastic toys that are ending up on our beaches and landfill.’
Will Coles bring it to Australia? Watch this space!
