Meghan Markle has relaunched and rebranded her Archetypes podcast after cutting ties with Spotify.
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The relaunch was announced via a statement posted to X (formerly Twitter).
“Dive into the world of ‘Archetypes’ with Meghan, The Duchess of Sussex,” read a statement from media company Lemonada, with whom Meghan has partnered for the podcast.
“Explore the labels that try to hold women back. Now available from Lemonada on all platforms for the first time.”
The announcement also debuted Archetypes’ brand new look, with the originally green lettering and colour scheme replaced with pink tones and the Lemonada logo.
In February 2024, Meghan confirmed that she had officially cut ties with Spotify and signed a new podcasting deal with Lemonada Media.
The news was announced by the Duchess of Sussex via a statement posted to her new website that she shares with her husband Prince Harry.
“I’m proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting,” the 42-year-old said at the time.
“Being able to support a female-founded company with a roster of thought-provoking and highly entertaining podcasts is a fantastic way to kick off 2024.”
The mother-of-two added that her podcast Archetypes would be re-released through Lemonada, and that a “dynamic new podcast” was also “well in the works”.
In 2020, Meghan and the Duke of Sussex signed a multi-year 32 million-dollar partnership with Spotify and their production company, Archewell Audio. with the goal of building a “community through shared experience, narratives and values”.
In 2022, 12 episodes of Archetypes featuring the likes of Serena Williams, Mariah Carey, and Paris Hilton were released on Spotify.
However, just a year later it was revealed that all involved parties had “mutually agreed to part ways” and that Meghan was looking forward to developing “more content for the Archetypes audience on another platform”.
Lemonada CEO and co-founder Jessica Cordova Kramer said that the business felt “beyond honoured” to be trusted by the royal to “help democratise access” to the Archetypes podcast.
“Meghan’s talent as host, creator, and conversationalist is unparalleled and we are thrilled to co-create a new series with her that fosters her approach to creating art that matters.”
