NewIdeaFood
  • News
  • Dinner Tonight
  • Baking
  • Trolley Watch
  • Easy Entertaining
  • Healthy-ish
  • Video
NewIdeaFood
  • News
  • Dinner Tonight
  • Baking
  • Trolley Watch
  • Easy Entertaining
  • Healthy-ish
  • Video
ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!
Watch 0:15

ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!

{headline}

{headline}

Cambridge kids surprise Kate with adorable Mother's Day cake!

Cambridge kids surprise Kate with adorable Mother's Day cake!

Royal pastry chefs share Queen's SECRET cupcake recipe!

Royal pastry chefs share Queen's SECRET cupcake recipe!

Fans rejoice as Nestlé unveils its new vegan KitKat!

Fans rejoice as Nestlé unveils its new vegan KitKat!

Pringles debuts new travel-inspired 'passport' flavours

Pringles debuts new travel-inspired 'passport' flavours

{headline}

{headline}

Aldi launches $20 Hot Cross Bun gin just in time for Easter

Aldi launches $20 Hot Cross Bun gin just in time for Easter

Cadbury Caramilk Hokey Pokey flavour has been secretly released!

Cadbury Caramilk Hokey Pokey flavour has been secretly released!

 Golden Gaytime drops a new flavour in celebration of its 100th birthday!

Golden Gaytime drops a new flavour in celebration of its 100th birthday!

{headline}

{headline}

The Bubble O'Bill Cocktail is back, and we’re a little excited

The Bubble O'Bill Cocktail is back, and we’re a little excited

Kmart secretly drops brand-new Pie Maker

Kmart secretly drops brand-new Pie Maker

A meat shortage is coming as panic buying sets in

A meat shortage is coming as panic buying sets in

Arnott's announce two new dessert-inspired biscuits the Shortbread Tiramisu and Monte Carlo Black Forest!

Arnott's announce two new biscuit flavours!

Rainbow Paddle Pop, Bubble O’ Bill and Golden Gaytime are now available in 1L tubs!

Rainbow Paddle Pop, Bubble O’ Bill and Golden Gaytime are now available in 1L tubs!

Coronavirus shopping limits: Coles, Woolworths reintroduce restrictions for shoppers nationwide

Coronavirus shopping limits: Coles, Woolworths reintroduce restrictions for shoppers nationwide

JUST IN - Do you want your neighbours seeing what’s in YOUR bin?

JUST IN - Do you want your neighbours seeing what’s in YOUR bin?

  1. Home
  2. News

Mum writes hilarious notes on her kids’ lunch bags that EVERY parent can relate to

And now she’s selling them! - by Amy Sinclair
  • 27 Nov 2018

When it comes to parenting, if you can’t see the funny side of it you will almost definitely cry. 

Well one US mum has taken that to a new level with her hilarious ‘passive aggressive’ lunch bag notes which have now gone viral across the world. 

Mum writes hilarious notes on her kids’ lunch bags that EVERY parent can relate to

Mum-of-two Whitney Cicero started writing witty messages to her kids, aged 14 and 12, such as ‘Fortnite is not a career choice’ and ‘Just pretend it’s Chipotle’ a few months ago, and it was her daughter who encouraged her to share the lunch bags on Instagram. 

Pretty soon Whitney’s posts on her @TheNewStepford account attracted a cult following - and with messages such as ‘I could have slept in and dreamt about Idris Elba but instead I got up and packed this. You better eat it’, we can see why!

thenewstepford View Profile
417 likes - View Post on Instagram
ANNOUNCEMENT! PassiveAggressiveLunchBags.com are on sale now. #LinkInBio I first started writing passive aggressive notes on my kids' lunch bags because it was either that or poisoning them. My daughter convinced me they were funny and told me to start posting them on Instagram. I did and the reponse was overwhelming. People loved them and asked where they could purchase them. Which made no sense to me. "Why would you buy these? They're just bags with funny sayings, " I asked. "Because our lives our busy as shit and we have no time so please do it for us," the moms said back. Well I love you and want you to be happy so I've launched passiveaggressivelunchbags.com. You can get a 10-pack for $9.99 + shipping. Each month will have a new funny batch of passive aggressive quips to help you troll your kids. Because Fornite sucks and trolling rocks. They make great gifts and stocking stuffers. Thanks for the encouragement IG family. Please share and pick up a few packs for your friends. Love, Whitney aka The New Stepford #PassiveAggresiveLunchBags #lunch #funny #momlife #mompreneuer #soml #writers #mommybloggers #life #funnymemes #bestholidaygiftsforkids #bestholidaygiftsformoms #funnyholidaygifts #whitelephantgifts #bestgifts #onsalenow #sharpies This month's bags: #fortniteisnotacareerchoice #wearajacket #needsahaircut #getoffyourphone #cleanupyourroom #idontknowwhyyourlockersmells #gotobedearlier #justpretenditschiptole #bringyourPEclotheshometobewashed.for.the.love #Ifitwereayoutubevideoyoudunpackit
thenewstepford View Profile
226 likes - View Post on Instagram
I have some BIG NEWS coming out this week. So pack a lunch and hang out on the channel for a day. I can't wait to share it with you!! #passiveaggressivelunchbags
thenewstepford View Profile
901 likes - View Post on Instagram
#bagoftheday #idriselba it was a damn good dream people. #passiveaggressivelunchbags

Now the savvy mum has taken her lunchbags to the next level, selling them in packs of 10 for other parents who feel her pain!

Speaking to the US Today, Whitney revealed that having a laugh is imperative when it comes to parenting. 

‘It's imperative to have humour with your kids,’ she told TODAY Parents. ‘We joke about everything — sex, drugs, politics, their bodies — I don't want them to think anything is taboo. 

‘Humor is a great segue into having meaningful conversations and it helps break the tension of things that can be kind of awkward. And, if we don't have a sense of humor about parenting, we will literally lose our minds.’

For more about Whitney’s fabulous lunch bags, head here.

Amy Sinclair
Amy Sinclair
Amy Sinclair is a contibutor for New Idea Food.

Subscribe to New Idea-$12 for your first 12 issues!

Subscribe Now
Subscribe to New Idea

Subscribe to New Idea-$12 for your first 12 issues!

Subscribe Now
Subscribe to New Idea

Recommended to you

ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!
Watch 0:15

ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!

{headline}

{headline}

Cambridge kids surprise Kate with adorable Mother's Day cake!

Cambridge kids surprise Kate with adorable Mother's Day cake!

Royal pastry chefs share Queen's SECRET cupcake recipe!

Royal pastry chefs share Queen's SECRET cupcake recipe!

Fans rejoice as Nestlé unveils its new vegan KitKat!

Fans rejoice as Nestlé unveils its new vegan KitKat!

Pringles debuts new travel-inspired 'passport' flavours

Pringles debuts new travel-inspired 'passport' flavours

{headline}

{headline}

Aldi launches $20 Hot Cross Bun gin just in time for Easter

Aldi launches $20 Hot Cross Bun gin just in time for Easter

Cadbury Caramilk Hokey Pokey flavour has been secretly released!

Cadbury Caramilk Hokey Pokey flavour has been secretly released!

 Golden Gaytime drops a new flavour in celebration of its 100th birthday!

Golden Gaytime drops a new flavour in celebration of its 100th birthday!

{headline}

{headline}

The Bubble O'Bill Cocktail is back, and we’re a little excited

The Bubble O'Bill Cocktail is back, and we’re a little excited

Kmart secretly drops brand-new Pie Maker

Kmart secretly drops brand-new Pie Maker

A meat shortage is coming as panic buying sets in

A meat shortage is coming as panic buying sets in

Arnott's announce two new dessert-inspired biscuits the Shortbread Tiramisu and Monte Carlo Black Forest!

Arnott's announce two new biscuit flavours!

Rainbow Paddle Pop, Bubble O’ Bill and Golden Gaytime are now available in 1L tubs!

Rainbow Paddle Pop, Bubble O’ Bill and Golden Gaytime are now available in 1L tubs!

Coronavirus shopping limits: Coles, Woolworths reintroduce restrictions for shoppers nationwide

Coronavirus shopping limits: Coles, Woolworths reintroduce restrictions for shoppers nationwide

JUST IN - Do you want your neighbours seeing what’s in YOUR bin?

JUST IN - Do you want your neighbours seeing what’s in YOUR bin?

NewIdeaFood
  • About Us
  • Contact Us
  • Dietary info
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Contact Us
  • Dietary info
  • Terms and Conditions
  • Privacy Policy

Brands

  • New Idea
  • Better Homes and Gardens
  • Better Homes and Gardens Shop
  • All Recipes
  • Practical Parenting

Our Network

  • marie claire
  • Beauty Crew
  • Who
  • Women's Weekly Food
  • Bounty Parents
  • Girlfriend
  • That’s Life
  • Home Beautiful
  • 7plus
  • 7News
  • Health Engine
  • Starts at 60
  • The West Australian
  • Perth Now
  • Airtasker
  • Society One
© 2021 Are Media PTY LTD
Get more from New Idea Food

Magazine Subscription Offer

Subscribe to New Idea-$12 for your first 12 issues!

Shop This Offer
Subscribe to New Idea