Iconic Australian spread Vegemite can be polarising at the best of times. But even the most devoted Vegemite fans have been balking at the latest sweet-savoury creation: the Vegemite icy pole.
Twitter went into meltdown on Wednesday when Vegemite posted this little teaser on their feed:
Brace yourselves Australia... it's time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN
— Vegemite (@Vegemite) December 13, 2017
And, for the large part, people were not happy:
— Megan Everett ???? E3 (@moitoi) December 13, 2017
While others were more excited by the prospect of melding breakfast and dessert:
— The Light Is Coming (@AcousticAri) December 13, 2017
Hey, if it’s good enough for Heston Blumenthal, it’s good enough for us.
The Vegemite icy pole is the brainchild of Trish McKenzie, a food design manager at Vegemite’s parent company, Bega Cheese, and it remains to be seen whether they’ll be stocked in supermarkets. But keen cooks can find the recipe for Trish’s Vegemite icy poles on the Vegemite website, along with surprising suggestions for Vegemite popcorn, Vegemite-slathered pizzas, Vietnamese meatball subs, and Mexican chilli bean beef.
It’s not the first time Vegemite has dipped its toes into sweet territory. Remember Cadbury’s block of caramel and Vegemite chocolate, which had people asking if it was awesome or evil? And then there was the launch of Vegemite Blend 17 earlier in the year, which promised a richer, bolder flavour, with a bold price tag to match.
Bolder. Richer. Our NEW Blend 17 has landed and is available for a limited time only! Grab it while you can and #StartHappy #Blend17 pic.twitter.com/u3z7NG7uQn
— Vegemite (@Vegemite) October 10, 2017
While the jury is still out on Vegemite ice cream, we’re not adverse to creative Vegemite cooking here at Foodiful – check out our recipes for Vegemite salted caramel choc-cupcakes, cheese and Vegemite scones, and Vegemite meat pies that’d be perfect for Australia Day.
Melbourne-based food and wine writer Sarah Gamboni has had to pull back on a few of her favourite things – chilli, gin and espresso – since bringing her daughter, Frankie, into the world. But she has discovered one post-natal perk: those stretchy-waist maternity jeans are heaven when heading out for a big meal. Follow her on Instagram @eatmywords_au
