Said one: ‘Nope the sales determine which one I shop at. I prefer Coles but will go to Woolies to buy the things on sale I need.’
Added another: ‘I’m so disappointed, I’ve come to rely on the 1/2 price sales.’
Said a third: ‘Yeah and whilst these specials happen the basic items are slowly going up...bread 20c mince $1 etc.... Woolworths mince went from $8 to $9.50 in the past few weeks...cooked chooks went from $7.90 to $12.’
Added one more: ‘Aldi beats them hands down, hurry up Kaufland.’ Said one more: ‘I always shop for on sale items. This will significantly reduce competition between the major supermarkets and cost the consumer in the long run.’
But it seems it’s NOT all doom and gloom. New Idea Food has been told that both supermarkets WILL still offer half-price specials in their weekly catalogues - so there’ll still be plenty of bargains for shoppers across Australia.
Woolworths insist that weekly specials will continue to form a key part of their catalogue, and director of buying Peter McNamara says that they’re committed to reducing prices on a more consistent level moving forward.
‘We know customers are always looking for specials, and we see them being a part of our business for a very long time,’ Mr McNamara said in a statement.
‘But specials are only a great deal for that individual week, and we’re increasingly focused on delivering customers fairer and more consistent prices each and every week.’
‘Over the last two years in our grocery area, we've reduced promotions by 17 per cent. However, we will continue to offer a great range of specials on the products that matter most to our customers.
“We know price trust is one of the key drivers for our customers, and will continue to work hard to gain that trust.”
It’s a similar story with Coles. The Australian Financial Review reports that the supermarket’s general manager grocery Anna Croft told the Australian Food & Grocery Council’s annual summit that they’d become too reliant on promotions and discounting.
‘We have to work on how to develop everyday low prices — we have spent 10 years trying to crack this and haven’t done it yet,’ she reportedly said.
‘We know it’s hugely important to customers and we need to do it in a sustainable way and manage the decline [in promotions] over time versus going cold turkey.
‘We’re still working through what that looks like.’