KitKat Chocolatory is giving Australian chocolate lovers their first ever taste of ruby chocolate. This ‘naturally coloured’ chocolate uses ruby cocoa beans grown in the Ivory Coast, Ecuador and Brazil.
This isn’t the first time KitKat has experimented with chocolate flavours – in Japan, you can find chocolate flavours such as sake, cherry blossom and even cough drop.
Ruby chocolate has been attracting great interest from chocoholics since being revealed in September last year. According to some claims, it is the first new natural colour for chocolate since Nestle unveiled white chocolate over 80 years ago.
The Swiss Chocolatier Barry Callebaut spent more than ten years experimenting with the colours and flavours of these beans. They describe the flavour as ‘a tension between berry-fruitiness and luscious smoothness’. It is not as sweet as milk chocolate, with a lighter flavour.
"Following the phenomenal responses we have had in Japan, Korea and the UK, we expect it to be an absolute hit here in Australia,” said Nestlé Oceania Chief Executive Officer, Sandra Martinez.
KitKat Chocolatory Sublime Ruby (RRP $5) and KitKat Chocolatory Black Label Ruby (RRP $20) are available exclusively at KitKat Chocolatory in Melbourne Central, and via Click & Collect at shop.kitkat.com.au.