If you’re a fan of the sweet and salty combination of chocolate and popcorn, then this latest Maltesers launch is perfect for you.
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Launching for the very first time in not just Australia, but across the globe, is the all-new popcorn-flavoured Maltesers.
The new flavour is inspired by customers who love the sweet and salty combination that is often eaten at cinemas, and now it can be enjoyed in a single pack.
Speaking on the launch, the brand’s marketing director Ben Hill said: “This is an incredible innovation by our Mars Wrigley team that was inspired by our consumers and brings about that sense of nostalgia for movie nights with family and friends.”
“Our Maltesers popcorn is proudly made in our Ballarat factory where we created the recipe formulation from scratch. It’s been a full-team effort and we’re incredibly excited to have this product on shelves for 2022.”
“After investing $30 million into our Ballarat site last year, this is just one of the many product innovations we plan to unveil this year,” Ben added.
The limited-edition Maltesers feature crisp malt centres covered with smooth milk chocolate – offering a lighter way to enjoy chocolate.
The packs are available from Big W, Woolworths and Coles stores for $4.50, and it’s the perfect chocolate snack for movie nights and get-togethers.
Happy snacking!
