She writes: ‘Have you ever wondered why ‘soap operas‘ have that name? That’s because daytime television shows were designed to draw in women so that they would then see the ads for cleaning products and buy them.
'Yes, there is big money in cleaning products. Seriously big money. You just need to go into a supermarket and see the number of aisles dedicated to ‘miracle’ and ‘easy’ products to see that there must be a market. Cleaning products focus on a woman’s fear of being dirty, lazy, or not being able to care for her family. And yes, the marketing for this is usually aimed at women.’
Revealing that she uses just four ingredients - pure soap, washing soda, bicarbonate of soda and eucalyptus or lavender oil - Serina says one batch lasts her months. And the best part? You can whip it up in your food processor!
‘I have used this homemade washing powder for years,’ she writes. ‘My recipe will leave your clothes feeling soft, smelling great, and in a good condition. It is also suitable to use for children and babies. It does take a little bit of effort to make, but one batch will last me several months (sometimes up to six months, but then I have a small family to wash for).
‘I usually make double to maximise efficiency. I often use eucalyptus oil, but recently I have splurged on lavender oil. I don’t need to use a lot, but it makes me feel a bit special when I do the laundry as I love the smell.’
Now people all over the country are giving Serina’s DIY powder a whirl, with bargain hunters on the Markdown Addicts Australia Facebook page recently discussing the cult recipe. ‘I’m dying to try it!’ said one follower.
Head here to get Serina’s full recipe and method!