If you like to indulge in a frosty beer while showering after a hard day or in preparation for a big night out, then you’ll know there’s a fine line between cool, cleansing ale and lukewarm yeast bomb. The clever folk at Swedish brewery PangPang, together with creative agency Snask, have come to the party by releasing a Shower Beer that’s designed specifically for smashing while you suds.
What sets Shower Beer apart from any old lager, you might ask? Weighing in at a hefty 10 per cent alcohol, Shower Beer comes in a 180ml bottle (about half the size of a regular can), so it can be drunk in four sips before it gets too warm.
This refreshing brew is described on the website as a “strong but sweet pale ale with Earl Grey Tea and Bergamot that produces a fruity and citrusy flavour… the ultimate pre-game beer that will set you on the right track for the night.”
Plus, the label has been screen-printed on to provide extra grip. And, for those who embrace the beauty benefits of beer, Shower Beer can even be used as a hair conditioner.
The website goes on to say that Shower Beer is “the beer specifically made to drink in the shower whilst getting ready for the night listening to "Dressed for Success"!
Anything that involves Roxette gets a big yes from us.
And if Instagram is anything to go by, you don’t need a fancy Swedish brew to enjoy the simple pleasure of a #showerbeer, with more than 44,000 posts of people enjoying a cleansing ale while cleansing. We’ll say cheers to that.
Melbourne-based food and wine writer Sarah Gamboni has had to pull back on a few of her favourite things – chilli, gin and espresso – since bringing her daughter, Frankie, into the world. But she has discovered one post-natal perk: those stretchy-waist maternity jeans are heaven when heading out for a big meal. Follow her on Instagram @eatmywords_au