“Shifting Smarties packaging to recyclable paper is an important step in realising Nestlé’s ambition to reduce our use of virgin plastics by a third by 2025," said Nestlé General Manager Confectionery Chris O’Donnell.
While the Smarties range may look different on the outside, fans will find the same Smarties they know and love on the inside.
The paper used in the range is all sourced sustainably, including coated paper, paper labels, and carton board. The Australasian Recycling Label is also included on all packs so that Smarties fans know how to recycle the packs, and to raise consumer awareness.
“Developing safe and convenient paper-based solutions for Smarties has required pioneering new materials and testing by Nestlé packaging experts at both our Confectionery R&D Centre in the UK and the Nestlé Institute of Packaging Sciences in Switzerland," added Chris.
“We also had to invest in upgrading all the factories that make Smarties. The paper packaging requires careful handling, so we needed to adapt our manufacturing lines to allow for the new formats," he said.
The Nestlé factory at Campbellfield in Melbourne upgraded its manufacturing process to shift to paper packaging, investing in new production equipment including a new wrapper machine.