It's obvious that we Aussies adore the savoury snacks – they were a prominent feature of our childhoods and even now they regularly appear in our pantries. We tend to get too excited about chomping down to notice the packaging – which we recently discovered has a hiding-in-plain-sight design secret.
In the past year, Aussies have bought 59 million tonnes of savoury Arnott's biscuits – that's the weight of over 1000 Sydney Harbour Bridges combined.
If you fancy winning a year's supply, all you have to do is share to social media your weirdest ways to eat Shapes, using the hashtag #whatacracker.
On Facebook, Shapes fans provided some starting inspiration.
One Shapes aficionado, Darren Parkin, shared a picture of his 30th birthday cake decorated entirely in the biccies.
Cara Tucker said she tucked in to the biccies so regularly that she became known as 'Shapes girl' and always had a box on hand at parties.
Ryan Morich shared his poetry prowess:
"Living in Alabama, need a snack/ Not in Australia, can't get back /Off to the servo this Australian went/ Not selling shapes?!/ Told 'em 'get bent'!"
The #whatacracker campaign will come to life on Friday 22nd and Saturday 23rd June at the Sydney Overseas Passenger Terminal. Visitors who are crackers about crackers will be able to create their own personalised selection of Shapes by mixing and matching their own combination of the iconic flavours. Then, you will be able to snap your #whatacracker moment against our other favourite shapes – the Opera House and Harbour Bridge.
Sydney-based Hannah Oakshott is a tea-obsessed pop culture enthusiast who can usually be found showing people pictures of her two miniature schnauzers or baking sweet, lemony food. Hannah is on Instagram @hannah.mareeee