Just days after Woolworths announced the release of their brand new Orange Mudcake, Coles has hit back with their own variety of the iconic Aussie cake.
A savvy shopper has spotted MINT Mudcakes for sale at her local Coles in NSW - with the new variety being sold ‘for a limited time’ for just $4.60.
‘I couldn’t believe it when I saw it,’ the shopper tells New Idea Food. ‘I thought “Well that didn’t take them long did it!?” Woolies say they’re bringing out an orange mud cake and a few days later Coles have a new version as well!
‘I can’t wait to taste it!’
Neither can we! Coles and Woolies mudcake fans will of course remember that Woolworths also brought out a mint version of the bakery favourite last year - selling out in hours. But now with Coles deciding to bring back the variety in competition to Woolworths’ new orange version, it looks like a supermarket mudcake war is definitely brewing.
Of the new orange variety, Woolworths Bakery Manager, Andy Thomas said; ‘We know how much our customers love our Woolworths mud cakes and we’re excited to continue to deliver delicious new flavours such as the Limited Edition Chocolate Orange Mud Cake.
‘If the success of our previous Limited Edition Mint Chocolate mud cake is anything to go by, we know this will fly off shelves, so get in quick.’