The wine cooler bum bag is big enough to hold a small bottle of wine or your favourite pre-mixed spritzer or cooler - and comes in a range of designs. And at $US6 - or just over $8 Aussie dollars - you can buy one of each! Score!
And while the bum bags are also great to keep snacks and your non-alcoholic drinks cool, the bags are gathering a cult following from wine lovers too.
Says Target: ‘Whether you're off to a picnic in the park or taking a stroll around town, you can keep your drink and snacks nice and fresh while showing off your sweet style with the Fanny Pack Cooler from Sun Squad™.
‘This insulated fanny pack provides hands-free convenience when on the go ... The cooler construction will keep the contents fresh, and the fanny pack features an adjustable strap for the perfect fit every time.’
Not surprisingly, the bum bags have already received the big thumbs up from fans online.
‘Who needs a Gucci bum bag when you have a wine cooler bum bag!’ said one. Added another: ‘Invention of the year!’
We’ll say! We’ll keep you posted on when this little Target gem is available in Australia!