After all, with Louis Vuitton pieces selling for anywhere between $5,000 and $50,000 and Off-Brand being one of the most in-demand labels in the world, there’s no shortage of high-end designer fans willing to pay any price for the limited edition rug.
‘This rug will become incredibly collectable, people will pay tens of thousands,’ says one fashion expert.
While the price of the rug hasn’t been released by IKEA yet, given that their rug range starts at just $9.99 there’s no doubt it will be affordable.
But if you can’t wait, IKEA is also offering shoppers the chance to WIN the in-demand rug. All you have to do to be in the running is attend any of the free sessions at the IKEA SÖMN [Sleep] Studio held in Bondi, Sydney on 28 March and enter the competition.
One lucky winner will be the first in the country to own the Virgil Abloh run ahead of its May release. Yesssss!
IKEA is yet to release ballot dates and price details for the ‘Keep Off’ rug, but will do so in the coming weeks. Watch this space!
THE ONLY THING IN MORE DEMAND THAN IKEA'S NEW RUG IS OUR TIM TAM CHEESECAKE! WATCH IT HERE!
