‘I'm very protective of the hot cross bun,’ author and baker Phillippa Grogan told Good Food.
‘I like the idea of bakers doing something creative and developing something new and different, but they should be called Easter buns and not hot cross buns.’
However a Coles spokesperson insists the new varieties are popular, with millennials driving the need to find extravagant new flavours.
‘The introduction of new flavours to Coles' hot cross bun range is largely driven by millennials who love traditional products that have a nostalgic pull but with a modern-day twist,’ a Coles spokesman told Good Food.
‘Our customers love the new flavours, with many taking to social media to share their favourites.’
Regardless, many traditionalists aren’t holding back with their criticism - with one taking to social media recently to describe the new flavours as a ‘travesty’.
She wrote: ‘My friend sent me a picture of the latest travesty - banana and caramel hot cross buns. Show’s over folks.’
Another wrote: ‘Some food creations should be made illegal.’ Said a third: ‘They were on quick sale at our local supermarket. The people have spoken.’
Ouch! So which side of the hot cross bun fence are you on - traditional or fancy?