Much of this is from produce that is discarded for cosmetic reasons. 20-40% of fruit and vegies grown are rejected before they even reach shelves as they don’t meet supermarket cosmetic standards.
Donna Duncan, a Queensland fruit grower, told the ABC, “They are not all perfect, but nor are we. We just dump tonnes and tonnes of fruit. If it didn’t have to look perfect more would go into the boxes.”
In 2014, France launched the hugely successful ‘Inglorious Fruits and Vegetables’ campaign, where the ‘ugly’ fruit was sold in special aisles at a 30% discount. People loved the imperfect produce so much that it quickly sold out.
So how can we help combat food waste using 'ugly' fruit?
- Turn overripe bananas into banana bread (why not try peanut butter banana bread?) or banana ice-cream
- Puree fruit into jams or cakes (we're partial to this mixed berry jam)
- Use leftover vegies in a stir fry
- Turn bruised fruit into a smoothie