Writes one: ‘Woolies, why are you reorganising my local outlet and putting the faux meat into the meat section. Whilst I get what you are trying to do by normalising faux meat, you are now forcing those horrified by meat to walk into the meat section where they should be in the fruit and veggie section so as not to have the pain of death forced upon them - poor planning guys.’
Another vegan wrote: ‘Could somebody please tell me who in your company would think that a person like myself (as a vegan for over 30 years and vegetarian since 17) that I would want to stand in your meat section to look for "plant based products'?, if you are smart you would put them in both sections because I will now be shopping at Coles where all plant based products are together and easy to find.’
Said a third: ‘Why are Woolies putting their plant-based meat with real meat? I don’t want to have to look at animals which have been murdered when I do my shopping, thank you.’
However other shoppers weren’t as sympathetic to the vegan customers plight.
Said one: Why should it be in the fruit and veg department? It's barely fruit or vegetables, it's Frankenstein food, high in salt and bad for you. Should be in the lolly aisle if you ask me.’
Woolworths tells New Idea Food that they’re currently in the process of moving the plant-based meat range to its own fridge section, meaning vegans won’t need to worry in the future.
‘We have seen double digit growth in demand for vegan and vegetarian products from customers looking to incorporate alternatives to meat into their diets,’ a spokesperson says.
‘This isn't all about customers deciding to go vegan or vegetarian, but part of a broader trend that is seeing more and more Australians look to add more vegetables and plant based foods into their weekly shop.
‘Our flexitarian range, including plant-based mince, burger patties and sausages, is now available for customers to pick up in one easy location near the protein section.’