SPC, maker of the iconic Rich Tomato Baked Beans, has announced the launch of the ultimate Aussie-first: Vegemite Baked Beans.
WATCH BELOW: Cheesy Vegemite Pull-Apart
The partnership with Bega Cheese Limited, the makers of Vegemite, comes as SPC looks to inject some fun back into the baked beans aisle.
Each can of Australian-made SPC Baked Beans & Vegemite comprises rich cheesy tomato sauce that “oozes the bold, fair dinkum flavour of Australia”.
As a product with a 4-star health rating, each can provides a strong source of protein, fibre, is 99% fat free, contains no artificial flavours and is made from 4.3 servings of veggies.
SPC Marketing Manager George Dimkin said: “Teaming up with Vegemite to create the most Australian canned product out there is an exciting milestone in SPC’s long and proud Aussie heritage.”
“We’re expanding the variety of baked beans available which is sure to give Aussies a reason to fall in love with baked beans all over again,” George added.
“Whilst we’re drawing upon the iconic taste of Vegemite, that classic rich SPC flavour stays true blue, all the way through, creating the ideal Aussie combination which can be enjoyed at breakfast, lunch and tea.”
Jacqui Roth, Vegemite Marketing Manager said: “We know that Aussies love eating Vegemite with baked beans on toast, so it was a no brainer to partner with SPC on this exciting new product.
“Now Aussies can get their much-loved Vegemite baked beans hit in a convenient can. Just heat them up and eat for the perfect wholesome snack. We can’t wait to see how Aussies respond to this flavour match made in heaven.”
The ultimate Aussie mashup has started to drop on supermarket shelves across the nation and can be picked up for about $1.70 a can, or $5 for a four-pack.
