Currently, only one exclusive batch of the experimental collaboration has been produced for media to taste test, however, Aussies are being encouraged to vote online as to whether or not the radical mashup should be sold en masse at supermarkets across Australia.
"We've been making oats in Australia for 130 years and love creating new flavours for Aussies to try, but this time we wanted to give oat fans a chance to have their say," said John.
"Vegemite, like Uncle Tobys, is such an iconic brand, offering a truly unique taste of Australia, so the partnership felt like it was meant to be," he added.
"Many oat lovers are looking for new ways to enjoy their favourite bowl at breakfast and savoury is trending. We can't wait to see if people vote for Uncle Tobys Oats with Vegemite to officially appear on shelves."
In 2023 Uncle Tobys is celebrating its 130th birthday, with Vegemite also celebrating a special milestone in October, marking 100 years in Aussie pantries.
"As this year marks a significant milestone for both of us, it's a no-brainer to come together and celebrate the versatility of both products: combining two icons to create something unique and flavoursome," Jess Hoare, Marketing Manager of Vegemite said.
If you'd like to see this mitey mashup in your local supermarket, make sure to click here and cast your vote.
