Many wine clubs are online and offer membership with perks like free delivery or cheap wine deals for those who may not have access to their wine, or a variety of wine, in their area. Wine subscriptions are fun for seasoned wine lovers and for beginners. The wine club game is growing rapidly in popularity and changing too. Once upon a time it was for retirees, but now there are many niche and micro-wineries that target all ages.
Best wine subscriptions in Australia
About: Naked Wines has been around since 2008 and has a unique wine subscription method. Members are known as ‘Angels’ and the fees go directly to the wine making community. Their mission is to allow independent winemakers to make great wine and spend less time worrying about selling and merchandising them by connecting buyers (the Angels) directly to the winemakers. It’s crowdfunding but for wine, and members help support small business.
What you get: Each month ‘Angels’ pay $40 into an account and receive a free bottle of wine when they order a case with that money. Members also get access to exclusive bottles, early-release wines and deals that are up to 50% off retail prices.
Why they’re great: Naked Wines are passionate about supporting independent winemakers and being a member of this community allows you to support them in turn. Members get exclusive invites to tasting events and get to try truly unique wines that aren’t available on bottle shop shelves.
About: This multi-award winning Australian start-up launched in 2011 and has a thriving online community of 500,000 members and delivers wine straight to your door. Vinomofo partners with top wine producers and select a limited range of amazing wines that they sell as heavily discounted deals. Their wine brands can’t be revealed because of the exclusive discounting but boxes are a mix of Australian, New Zealand and European wines, and include some biodynamic wines too.
What you get: Vinomofo offers two different wine clubs. There is the Black Market Club where for $139 you get access to exclusive deals of 12 mixed bottles (mainly reds) every 1-2 months that are 60-70% off retail price, making each bottle come to under $12. The second wine club option is the Mofo Club which is $159 - $199 and you choose what types of wine you want (red, white or mixed) and when (every 1, 2, or 3 months). Also a great deal, the 12 bottles are worth over $300 but you’ll only pay on average $13-15 per bottle.
Why they’re great: It’s free to join the Vinomofo members-only online community and start sharing your love of wine. Once you’ve chosen your wine club, you can then personalise your subscription based on your preferences. Vinomofo also offers a full credit or refund if you’ve tried a bottle in the dozen or six and don’t like it. You’ll also get access to tasting videos for each order.
About: Just Wines' trophy club is an Australian wine focused delivery service. There have over 6,000 wines and the best of these are featured in the Trophy Club.
What you get: This wine club is very flexible. You decide how much you want to spend on 12 wines (prices start at $79), choose the varieties, and then say how often you’d like to receive a box. Signing up gives you a regular delivery of a dozen bottles of hand-picked wine.
Why they’re great: Just Wines offers free delivery and they’re super flexible. There are no fees or contracts, you choose when you get a box, what’s in it and you can pause or cancel anytime.
About: The Wine Collective is the place for wine lovers to discover brand new blends and drops. They provide the best in small-medium sized wine producers have to offer.
What you get: Membership options vary, but they are billed every month. Members choose from several wine plans including the Easy Drinking Selection at $130 per case of 12 ranging up to $680 per case of 12 for the Decanter Collection.
Why they’re great: Every wine sent out is curated and carefully selected by wine experts. Sommeliers choose wines based on the season so you can be sure you’re getting the best of the best, rather than leftover wine stock. They also offer the 'Build Your Own' wine plan which allows you to select cases from as many wine plans as you desire, so you only get what you want, when you want it.
About: Good Pair Days are wine lovers, but also a tech-savvy start up. When you join you take a palate quiz so you get wines that are paired to your tastes exactly. The team is led by a three-time Sommelier of the Year who only chooses only the best of the best wines.
What you get: Members can take suggestions from the experts of choose their own from the selection, and every month you choose three wines to be delivered to your door. This wine club works by you paying per bottle, prices start at $15 per bottle. The subscription includes free delivery, tasting cards, food pairing suggestions, matching recipes and a surprise gift or two with every order.
Why they’re great: If you’re not a big drinker, Good Pair Day is perfect for you. Unlike other wine subscriptions you don’t have to buy a case, you just get a small amount each month with the option to buy more if you love it. It’s also highly personalised as each month you give feedback and create a super specific profile as time goes on. Good Pair Day also has an app where you keep track, interact, browse wines and create a cellar wish list. You can also collect badges for trying new wines and earn points on the app that give you surprise gifts in your monthly box.