The sneaky price hike was uncovered by the savvy shoppers at the Markdown Addicts Australia Facebook group, who aren’t happy about the $10 price tag.
‘Woolies shocked me this week, I thought they were $9 now $10,’ said one follower. Added another: ‘So much for there Down Down theory ... It’s all going UP UP.’
Said a third: ‘They've taken the signs down as they were advertised as $9 but as price has gone up they had to take the signs down.’
And also: ‘They’ve gone up $2 ... not happy Jan.’
One shopper asked Woolworths why the price of hot chooks had gone up yet again - and was given this response.
‘We strive to ensure that we’re providing a value for money proposition. We always endeavour to ensure that we’re competitive over the range of products we stock, withstanding factors over which we have limited contro such as price movements at other stores, or changes to the supplier’s price, or increase in costs.
‘Our prices reflect the cost of goods and of doing business, and we really appreciate your feedback.’
While many weren’t happy with the response, others had more compassion.
Said one Markdown Addict follower: ‘It's called a drought. There is no grain, farmers feed prices have skyrocketed and its starting to come through to the supermarkets.’
Added another: ‘Farmers are in drought. They aren’t producing as much as normal. The price of products they need to buy is going up and they need to make a living too. They can’t go backwards so need to put prices up.’
But others say other supermarkets - including IGA on market day and CostCo - have cheaper hot chooks.
Meanwhile, shoppers are encouraging people to look out for empty hot chicken displays at Coles, as it means you could be eligible for a free chook as per their new policy.
Says one bargain hunter: ‘If Coles run out of chickens, you go to the deli counter and say and they have to give you a free voucher for one freebie to collect within 3 days. It's policy.’
Good to know! And for more bargain advise, make sure you’re following Markdown Addicts Australia on Facebook - click here for more!