Woolworths Supermarkets Managing Director, Claire Peters said: “Woolworths are in the heart of every community, including drought-impacted regions. Every day we hear about the worsening situation in these regions from our local team members and we want to do more to support those impacted by drought.
“Last year during the drought action appeal, our financial commitment, along with the millions of dollars raised by customers and team, helped our partner Rural Aid supply stock feed, counsellors and financial assistance to farmers in drought impacted regions.
“This year our Appeal will provide support to our partners The Salvation Army, Rural Aid, Foodbank and Lifeline. They all play a vital role in helping alleviate the pressure of the drought, not only at the farm gate, but across the wider communities in which those farms operate.
“To kickstart the Appeal this weekend, customers can purchase a $2 limited edition sunflower seed kit as part of the Woolworths Discovery Garden program. We will donate all funds raised towards helping drought affected communities while also matching every dollar raised from the sale of the kits.”