Woolworths Group CEO, Brad Banducci said: ‘We are humbled and grateful to the volunteer firefighters and emergency service teams who have been risking their lives, in the thick of the bushfires, standing by communities to help them during this challenging period.
‘This discount offer is a gesture of our thank you to them for their tireless service all year round to the community. We hope they’ll be able to take full advantage of it across our entire Group of stores from now until the end of the month.’
As well as this, Woolworths shoppers have donated a whopping $3.5 million to The Salvation Army’s relief efforts. The supermarket giant has also pledged $200,000 in gift cards to schools in communities affected by the fires and $250,000 to animal welfare and rescue organisations, as well as providing surplus food to wildlife groups.
The new 10% discount offer applies to in-store purchases only when Emergency Services identification is shown. For a full list of eligible volunteer firefighting and emergency services organisations, head here.
