NewIdeaFood
  • News
  • Dinner Tonight
  • Baking
  • Trolley Watch
  • Easy Entertaining
  • Healthy-ish
  • Video
NewIdeaFood
  • News
  • Dinner Tonight
  • Baking
  • Trolley Watch
  • Easy Entertaining
  • Healthy-ish
  • Video
ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!
Watch 0:15

ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!

{headline}

{headline}

Amateur cake decorator reveals STUNNING Woolies wedding cake hack!

Amateur cake decorator reveals STUNNING Woolies wedding cake hack!

Woolworths announces "exciting" new change for shoppers

Woolworths announces "exciting" new change for shoppers

DIY wreaths using supermarket lamingtons - the Christmas baking hack of the year!

DIY wreaths using supermarket lamingtons - the Christmas baking hack of the year!

Woolworths slashes price on 140 items in lead up to Christmas

Woolworths slashes price on 140 items in lead up to Christmas

{headline}

{headline}

Woolworths ends Disney+ Ooshies promotion early due to high demand

Woolworths ends Disney+ Ooshies promotion early due to high demand

 Disney+ Ooshies launch in Victoria with two new ultra rare collectibles

Disney+ Ooshies launch in Victoria with two new ultra rare collectibles

Even tougher product limits at Coles and Woolworths as Melbourne enters Stage 4 restrictions

Even tougher product limits at Coles and Woolworths as Melbourne enters Stage 4 restrictions

{headline}

{headline}

ANZAC Day trading hours: When Woolworths, Coles and Aldi are open

ANZAC Day trading hours: When Woolworths, Coles and Aldi are open

Woolworths left red-faced over huge spelling mistake on popular bread

Woolworths left red-faced over huge spelling mistake on popular bread

Breaking: Woolworths lifts coronavirus restrictions on 8 products - including pasta!

Breaking: Woolworths lifts coronavirus restrictions on 8 products - including pasta!

The ‘life-saving' Woolworths trolley trick that’s stunned Aussies!

The ‘life-saving' Woolworths trolley trick that’s stunned Aussies!

Breaking: Woolworths CEO reveals the 3 new items that are flying off the shelves

Breaking: Woolworths CEO reveals the 3 new items that are flying off the shelves

Breaking: 3 hot new foods in Aldi, Coles & Woolworths right now

Breaking: 3 hot new foods in Aldi, Coles & Woolworths right now

Down 35%: The one thing that’s gone down at Woolworths since coronavirus panic shopping began

Down 35%: The one thing that’s gone down at Woolworths since coronavirus panic shopping began

  1. Home
  2. News

Woolworths under fire as it’s claimed their carrot cake only contains ‘three thin slices’ of carrot

‘How can you call this carrot cake?’ - by Amy Sinclair
  • 14 Oct 2019

A disgruntled shopper has voiced her disapproval after learning just how little carrot was in her Woolworths brand carrot cake. 

Posting on Woolies’ Facebook page, shopper Anne revealed how she was unhappy with how she couldn’t taste any carrots in the baked item. And a quick scan of the Woolworths cake’s listed ingredients reveals exactly why .... 

Woolworths under fire as it’s claimed their carrot cake only contains ‘three thin slices’ of carrot

Writes Anne: ‘I recently bought one of your “carrot cakes”. I thought it didn’t taste at all of carrots and I could only see tiny flecks of orange in it, which might have been carrot-related.

‘I checked the ingredients list and note that it only contains 3% carrot. In a 300g cake, this equates to 9g or about three thin slices of carrot PER CAKE, or half a thin slice of carrot per serve of cake.

‘Why do you call this carrot cake??’

Woolworths-supermarket-shopper-angry-over-carrot-cake-1

Anne pointed out that half a slice of carrot would equal 2 grams - the same as what you'd find in a slice of the cake.

Image: Facebook

To illustrate her point, Anne photographed three tiny slices of carrot, see top of page, which weighed 9g - the same as what can be found in the cake. She also photographed how half a slice of carrot, above, would equal what was in a single serve of the cake. 

Looking at the ingredients listed on the packet, there appears to be more pineapple flavouring - listed as ‘Citric Acid 330’ - than carrot. 

woolworths-supermarket-shopper-unhappy-with-carrot-cake-2

The carrot cake's ingredients show that it only has 3% carrot.

Image: Facebook

So how much carrot would you find in a homemade carrot cake? New Idea Food’s Director Barbara Northwood estimates around ‘20 to 25 per cent’ depending on the recipe - which is clearly a big departure from 3%. 

We have reached out to Woolworths for comment. 

Amy Sinclair
Amy Sinclair
Amy Sinclair is a contibutor for New Idea Food.

Subscribe to New Idea-$12 for your first 12 issues!

Subscribe Now
Subscribe to New Idea

Subscribe to New Idea-$12 for your first 12 issues!

Subscribe Now
Subscribe to New Idea

Recommended to you

ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!
Watch 0:15

ALDI - DON'T DROWN IN ONE-OFF DISCOUNTS!

{headline}

{headline}

Amateur cake decorator reveals STUNNING Woolies wedding cake hack!

Amateur cake decorator reveals STUNNING Woolies wedding cake hack!

Woolworths announces "exciting" new change for shoppers

Woolworths announces "exciting" new change for shoppers

DIY wreaths using supermarket lamingtons - the Christmas baking hack of the year!

DIY wreaths using supermarket lamingtons - the Christmas baking hack of the year!

Woolworths slashes price on 140 items in lead up to Christmas

Woolworths slashes price on 140 items in lead up to Christmas

{headline}

{headline}

Woolworths ends Disney+ Ooshies promotion early due to high demand

Woolworths ends Disney+ Ooshies promotion early due to high demand

 Disney+ Ooshies launch in Victoria with two new ultra rare collectibles

Disney+ Ooshies launch in Victoria with two new ultra rare collectibles

Even tougher product limits at Coles and Woolworths as Melbourne enters Stage 4 restrictions

Even tougher product limits at Coles and Woolworths as Melbourne enters Stage 4 restrictions

{headline}

{headline}

ANZAC Day trading hours: When Woolworths, Coles and Aldi are open

ANZAC Day trading hours: When Woolworths, Coles and Aldi are open

Woolworths left red-faced over huge spelling mistake on popular bread

Woolworths left red-faced over huge spelling mistake on popular bread

Breaking: Woolworths lifts coronavirus restrictions on 8 products - including pasta!

Breaking: Woolworths lifts coronavirus restrictions on 8 products - including pasta!

The ‘life-saving' Woolworths trolley trick that’s stunned Aussies!

The ‘life-saving' Woolworths trolley trick that’s stunned Aussies!

Breaking: Woolworths CEO reveals the 3 new items that are flying off the shelves

Breaking: Woolworths CEO reveals the 3 new items that are flying off the shelves

Breaking: 3 hot new foods in Aldi, Coles & Woolworths right now

Breaking: 3 hot new foods in Aldi, Coles & Woolworths right now

Down 35%: The one thing that’s gone down at Woolworths since coronavirus panic shopping began

Down 35%: The one thing that’s gone down at Woolworths since coronavirus panic shopping began

NewIdeaFood
  • About Us
  • Contact Us
  • Dietary info
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Contact Us
  • Dietary info
  • Terms and Conditions
  • Privacy Policy

Brands

  • New Idea
  • Better Homes and Gardens
  • Better Homes and Gardens Shop
  • All Recipes
  • Practical Parenting

Our Network

  • marie claire
  • Beauty Crew
  • Who
  • Women's Weekly Food
  • Bounty Parents
  • Girlfriend
  • That’s Life
  • Home Beautiful
  • 7plus
  • 7News
  • Health Engine
  • Starts at 60
  • The West Australian
  • Perth Now
  • Airtasker
  • Society One
© 2021 Are Media PTY LTD
Get more from New Idea Food

Magazine Subscription Offer

Subscribe to New Idea-$12 for your first 12 issues!

Shop This Offer
Subscribe to New Idea