A disgruntled shopper has voiced her disapproval after learning just how little carrot was in her Woolworths brand carrot cake.
Posting on Woolies’ Facebook page, shopper Anne revealed how she was unhappy with how she couldn’t taste any carrots in the baked item. And a quick scan of the Woolworths cake’s listed ingredients reveals exactly why ....
Writes Anne: ‘I recently bought one of your “carrot cakes”. I thought it didn’t taste at all of carrots and I could only see tiny flecks of orange in it, which might have been carrot-related.
‘I checked the ingredients list and note that it only contains 3% carrot. In a 300g cake, this equates to 9g or about three thin slices of carrot PER CAKE, or half a thin slice of carrot per serve of cake.
‘Why do you call this carrot cake??’
Anne pointed out that half a slice of carrot would equal 2 grams - the same as what you'd find in a slice of the cake.
To illustrate her point, Anne photographed three tiny slices of carrot, see top of page, which weighed 9g - the same as what can be found in the cake. She also photographed how half a slice of carrot, above, would equal what was in a single serve of the cake.
Looking at the ingredients listed on the packet, there appears to be more pineapple flavouring - listed as ‘Citric Acid 330’ - than carrot.
The carrot cake's ingredients show that it only has 3% carrot.
So how much carrot would you find in a homemade carrot cake? New Idea Food’s Director Barbara Northwood estimates around ‘20 to 25 per cent’ depending on the recipe - which is clearly a big departure from 3%.
We have reached out to Woolworths for comment.
Amy SinclairAmy Sinclair is the editor of New Idea Food. She is a former weekly magazine editor who loves all things food, cooking and eating - especially the eating! When she's not looking after her three children, you'll find her in the kitchen or busily hiding online shopping purchases from her husband.