'There has been huge consumer demand for the return of the Violet Crumble bag since it was withdrawn nearly a decade ago, so we're thrilled to be able to bring this format back,' Robern Menz CEO Phil Sims told Fairfax.
‘I think it's great for Australia that we've been able to hold onto an iconic Australian brand.
'It enables us to go to a new level from a national perspective, having a brand like Violet Crumble that's really up there with Vegemite and other iconic Australian foods. It's an exciting future.'
Well that’s lunch taken care of!
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