The Shop A Docket ad, uncovered by The West Australian, goes on to say that the price includes ‘Flights from any capital city to Manila, includes tummy tuck, breast aug[mentation], flights, accommodation and more!’
But International Aesthetics - the Australian-based company behind the nip ‘n’ tuck promotion - has been widely criticised by doctors and experts over the ‘Mummy Makeover’ wording on the Shop A Dockets.
‘There is a real danger of actually causing problems with postnatal depression, body image issues and I don’t think it’s an appropriate group to be (doing this) with," Australian Medical Association WA vice-president Mark Duncan-Smith told The West Australian.
‘I would recommend against this at a physical level and I would recommend against this at a psychological level.’
Perinatal Anxiety & Depression Australia chief executive Terri Smith agreed, telling The West Australian: ‘To have in-your-face advertising like this, that promotes the idea there’s something wrong with your body, that has just done the extraordinary thing of giving birth, and that you need to fix it, somehow is not at all helpful.’
Despite the criticism, a Shop A Docket spokesman says the promotion ‘didn’t cross any line.’
Chemist Warehouse, meanwhile, has attempted to distance themselves from the scandal.
‘In terms of the approval process for Shop A Docket, this is managed in its entirety by Shop A Docket,’ a Chemist Warehouse spokeswoman told The West Australian.
‘Chemist Warehouse do not approve any non-Chemist Warehouse product advertisements featured on these dockets.’